SAN FRANCISCO (KGO) – The workplace has changed, as we’ve seen over the past year. As the pandemic has been overcome, the way we shop and seek the convenience of home delivery has changed too. San Francisco’s popular Ferry Building Farmers Market opens up a new way for foodies to get fruits and vegetables that help growers across the area.
Lonely Mountain Farm in Watsonville is a family farm that produces year round. The Baker family has farmed the 12 hectares of land for 11 years. Twice a week they sell their crops at the Ferry Building Farmers Market.
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“We all know that farming is not an easy job, but the hardest part is when you get the food and you’ve put all that work into it and then you can’t find a place to earn anything. “said Kenny Baker, standing in his fields.
Last year, pedestrian traffic in the popular market was impacted by the pandemic as remote working emptied nearby offices and shut down restaurants that stocked up here.
The non-profit group CUESA (Center for Urban Education About Sustainable Agriculture), which operates the market, developed market boxes for roadside pick-up to help the farmers. Now a new strategy is coming as the market sees consumers get used to home delivery. The Ferry Building Farmers Market Delivered starts next week.
“If you can’t get to the Farmers Market on a particular Saturday, that’s fine,” said Christine Farren, executive director of CUESA. “You can still order online from your favorite farmer and have it delivered to your home and then, you know, be back on the market next week or next.”
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A dozen breeders will attend, with more to add in the coming months. Delivery is handled by The Fruit Guys, another family business that ships to all nine Bay Area counties for a $ 10 delivery fee. There is no minimum order quantity.
Kenny Baker says this will help increase sales but will not replace the education and personal contact he enjoys with buyers in the market.
“We share stories and I tell them what’s going on on the farm,” he said. “It seems really good for both of us to be in touch with the city and for her with the farm.”
Online orders are accepted Monday through Thursday night for Saturday delivery. Over time, there are plans to expand to 24/7 orders and more frequent deliveries. Here is a link to his website.
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