Hooray Foods, maker of the vegan bacon, launched on World Vegan Day last November and launched in over 300 Whole Foods stores across the country, today announced that it has received $ 2 million in startup funding US Dollar has completed manufacturing capacity to increase immediate demand from leading national retail and grocery chains.

“We have already prototyped our next product and some early reviews say it is even better than our bacon.”

Hooray Foods was founded in 2019 by Sri Artham, who created early versions of its plant-based bacon and introduced highly regarded Bay Area restaurants like The Plant Cafe and WesBurger, which served the bacon in popular dishes like BLT sandwiches and bacon cheeseburgers.

© Hurray Food

In an interview with vegconomist shortly after its launch, Artham said of his mission, “The problem of climate change is both massive and threatening, so the most important thing for us is to develop products that people love and make them widely available . First bacon and then other products.

“I believe companies have a responsibility not only to their shareholders, but also to the society in which they operate, and Hooray plans to embody that responsibility.”

The fresh funds, which total around $ 4 million to date, will also be used to develop improved versions of the plant-based bacon as well as other products that use their proprietary fat encapsulation techniques.

Sri Artham from Hooray FoodsSri Artham from Hooray Foods

The round was led by Evolution VC Partners, in which Gaingels and Sand Hill Angels participated. Gregg Smith, founder of Evolution VC Partners and an investor in other well-known plant and related food companies including Beyond Meat, New Wave Foods, Sweetgreen and more, will join the board of directors of Hooray Foods.

When asked by the vegconomist which innovation will follow the bacon product, the founder replied in a fascinating way: “Oh, I wish I could tell you! We have already prototyped our next product and some early reviews say it is even better than our bacon. That’s all I can say now. “

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Instagram @hoorayfoods.