The manufacturer of natural cosmetic products Smith & Vandiver Corp. was acquired by San Francisco Equity Partners.

SV Labs of Santa Cruz, California specializes in the manufacture of effervescent products such as shower tablets and bath bombs. The company, which has been around since the 1970s, also makes bath salts, skin care, personal care and topical CBD products for major and indie brands, as well as retailers. The terms of the contract were not disclosed.

“We see great potential for nimble and innovative manufacturers like SV Labs to meet the needs of high-growth natural beauty and personal care brands,” said Scott Potter of San Francisco Equity Partners in a statement. “SV Labs has a long and rich heritage and is well positioned to continue to scale.”

In addition to manufacturing, SV Labs provides beauty companies with concept creation, formulation, packaging and other services.

San Francisco Equity Partners invests in consumer goods companies and supports Yes To and Jane Iredale in the beauty sector.

The company is one of many who has shown interest in investing in beauty manufacturing.

In September, Traub acquired Long Island City-based Mana, and in July, Voyant acquired the Kik Personal Care business from Kik Consumer Products. Knowlton Development Corp., now known as KDC / One, was also built through acquisitions. Earlier this year, the company bought a Shanghai-based makeup formulator and signed a contract to merge with HCT in 2019 to create a single point of contact for manufacturing, packaging and other services.

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