IRVING, Texas & SAN FRANCISCO – (BUSINESS WIRE) – Nexstar Media Inc., a wholly-owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced that Jim Rose has been named vice president and general manager of the San Francisco business (DMA # 6) KRON- TV (MyNetwork), KRON4.com, and KRONOn.TV, the first local 24-hour digital streaming news application available anytime, anywhere to viewers and users in the Bay Area. Mr. Rose will begin his new role on May 17, reporting to Matthew Rosenfeld, Senior Vice President and Regional Manager of the Broadcasting Division of Nexstar Media Inc.
Mr. Rose brings more than 30 years of broadcast management, programming, research and sales experience to his role at Nexstar. Over the course of his career, he has steadily increased sales and profitability by identifying and cultivating positive, non-traditional revenue through a variety of innovative cross-platform marketing initiatives and sponsorship opportunities. Through his leadership, Mr. Rose has successfully demonstrated the importance of developing unique and innovative strategies for advertising and marketing clients and connecting local businesses with nonprofits to achieve mutual reach and local service goals.
Mr. Rose has held a number of senior positions over the past two decades, including serving as President and General Manager of KING 5 Media Group in Seattle, WA (DMA # 12) overseeing KING-TV (NBC) for the past five years. , KONG-TV (Ind) and its associated digital and social media channels. During his tenure, KING 5 expanded its local news, created or expanded several significant partnerships with major Seattle advertisers and community organizations, and increased its commitment to local initiatives, such as KING-TV’s partnership with Northwest Harvest, to address food insecurity in the United States to decrease metropolitan Seattle.
“Jim is an exceptional broadcast, sales and marketing manager with an impressive career spanning more than 30 years,” said Rosenfeld. “Together, our linear and digital media platforms in San Francisco produce more than 122 hours of locally produced weekly content for viewers and users in the Bay Area. Jim fully understands the breadth of KRON 4’s commitment to excellence and has the experience needed to lead the station’s talented staff. Jim has a long track record of creating unique local content, expanding local audiences, and effectively developing appropriate linear and digital advertising solutions to meet the needs of advertisers and marketers. I am confident that his extensive broadcast, content, sales expertise and dedication to localization will enhance the leadership of our operations in San Francisco, build on the accomplishments of the KRON 4 team, and strengthen our overall presence on the West Coast become. ”
Commenting on his appointment, Mr. Rose said, “I am very excited to join the Nexstar team in San Francisco. KRON 4’s impressive commitment to quality journalism and its strength in broadcasting, digital and social media for audiences and advertisers in the Bay Area are competitive. I am particularly excited to work with the talented staff at the local Bay Area news network. Nexstar’s unconditional commitment to quality, hyperlocal content, and omni-channel delivery sets new standards in our industry, and I couldn’t be more proud to join Nexstar and the KRON 4 team. ”
Mr. Rose received his BS in Communication Media from Indiana University of Pennsylvania and later received the university’s Distinguished Alumni Award. He is an active participant in industry-related groups and has served as the chairman of the Washington State Broadcasters Association. He is also an active member of a variety of community organizations and is vice chairman of the King County Chapter of the American Red Cross and a board member of ArtsFund, a nonprofit that supports the region’s not-for-profit arts sector.
Mr. Rose and husband Eric have been together for 27 years and will be moving to the San Francisco area. You have a grown son, Isaac.
About Nexstar Media Group, Inc.
Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company using the locality to deliver new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. The wholly owned operating subsidiary Nexstar Media Inc. consists of three business areas: Broadcasting, Digital and Networks. The Broadcasting Division operates, programs, or provides sales and other services for 198 television stations and related digital multicast signals reaching 116 markets, or approximately 39% of all US television households (reflecting the FCC’s UHF rebate). The division’s portfolio includes the major subsidiaries of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 120 local websites and 284 mobile apps that offer hyper-local content and industries to consumers and advertisers. Viewers can choose where, when and how to access content and create new revenue opportunities for the company. The Networks Division operates NewsNation, formerly WGN America, a national news and entertainment cable network that reaches 75 million television households, the multicast network Antenna TV and WGN Radio in Chicago. Nexstar also has a 31.3% stake in TV Food Network, a world-class cable company. You can find more information at www.nexstar.tv.