Perhaps it was too early for Louisa Rose Allen, 31, who models and records under the pseudonym Foxes. When her first single “Youth” was released in 2012, it caught the ears of electronica producer Zedd, who got her to sing on his hit “Clarity”. It won a Grammy for Best Dance Recording before their 2014 debut CD “Glorious” topped the overseas charts. When her second album “All I Need” was released in 2016, she had done a lot. She sang on cuts by Rudimental, Sub Focus and Fall Out Boy, opened Pharrell’s European tour at his request and appeared in the legendary BBC TV series “Dr. WHO. “Then there was silence. Foxes slipped off the radar for four years and returned on April 1 with a revitalized percolating pop EP,” Friends in the Corner. “She likes to explain her self-imposed absence.
Where did you go in 2017
The interesting thing is that I never really left the music industry. I actually did a lot behind the scenes. I kept writing and still standing, but I just wanted to get inspiration from different places I guess.
Did you travel
Well, actually I did some writing camps in the jungle. And a lot of people left. I went there with some writers and artists, and it was actually the label that put out my very first single, Neon Gold, that set up these camps. So I just went into the jungle a bit, which can be counted like leaving the face of the earth easily. It was in Nicaragua and it was definitely an experience with lots of strange noises and animals but tons to write about.
Did they pair songwriters there?
Yes. You brought us together, but we didn’t really have any rules and you could just write whenever you wanted. So we wrote all night and then you went into a room and everyone has a party at 4 a.m. So it was very, very mental, but it was a lot of fun. And it was definitely inspiring to have that kind of freedom and find a new way of writing and being. The camps were two weeks each, and I did three of them in a year.
What else happened
Among other things, I left my record label and got a new management. I wanted to go back to a place where I didn’t think about the business side of music. I was thinking about the creative side, like I did when I first wrote in my bedroom, and I really didn’t think about what big labels were thinking because I didn’t think anyone would ever listen. I wrote my first album before I even signed to a label, so I had a very clear idea of what I wanted to do.
So your comeback single “Love Not Loving You” is a big kiss for your old supporters, no relationship?
Oh yeah! And this song was crucial for me. The production is a bit weird and it’s a pop song, but in certain places it’s not that easy to digest. But I really like that kitchen sink sound and it came back to what I did with Youth and my early songs. It had the same kind of creativity and energy that it had in the beginning. It was about starting all over again, being able to trust yourself and your muse. And I think a lot of the music I’ve been writing since I left things behind has that spirit.
A good life lesson is that you can actually fire your friends, people who are not in your camp for the right reasons.
Yes. This is really interesting. A lot of these people pretend to be your friends, but they keep you on their side so that they’ll think they can get away with anything. I actually had to do that at the end of 2016. I just realized that these people weren’t listening to me and that I no longer had a voice and that it was no longer about me as an artist or the music. It was about creating this other thing that they could make money off of, and it was completely soulless.
And there was her idea for advertising foxes who glow in the dark!
Ha! And you say, “What the hell?” And before you know it, you’re selling yo-yo not knowing what’s going on and not even in control of it. For me it was about regaining control.
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